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05 June 2009

Google AdSense Prohibitions II

(Summary of chapter 22, from book “Adsense Secret 4” by: Joel Comm)

We already know now about Google Adsense prohibitions that I mentioned on the latest article before. Once again I do recommended that you must readed the AdSense Terms and Conditions before you apply for Google Adsense.

So what else do we need to know about Google Adsense prohibitions? Among other thing are:

  1. You cannot put related images right next to an AdSense unit
    Google doesn’t want any picture next to an ad unit that looks like it’s part of the ad. There’s no clear definition of how far the images should be or how it defines ‘confusing’. The best bet is to use common sense, and if you’re going to put an image near ad unit, make it a logo, unrelated to the content of the ad unit or some part of the site.
  2. If you’re using a Google Search box, you cannot use any other search service on the page
    Again, Google wants a monopoly of services on your site. You can’t offer your users the option of searching through Google or Yahoo; it’s either-or, not both-and.
  3. You cannot put anything between the ad link and the ad site
    So if you were thinking of trying to capture your lost traffic by redirecting ad clicks to another of your sites, think again. But who thinks of that?
  4. You cannot communicate to advertisers directly concerning the ads on your site
    That would have been quite useful. You could have written to an advertiser and suggested ways in which they could make their copy more effective for your users. Of course, you could also suggest they advertise directly on your site and cut out the Google middleman... Interestingly though, you can do all of this on your “Advertise on this site” landing page.
  5. You cannot change the order of the information in an ad unit
    This is pretty well covered by the ban on changing the code. But again, it might have been nice to put the ads that are most likely to get the most clicks at the top of the list, even if they pay less. But putting the ones with the highest bid price there though isn’t a bad idea either.
  6. You cannot reveal your click-through rates or any other information about your site performance
    But you can reveal the amount of Google’s gross payments to you.
    These rules are all pretty straightforward and for the most part, easy to follow. Usually, if someone has been banned from AdSense it’s because they’ve clicked on their own ads and Google didn’t believe that it was an accident. That’s just rotten luck.

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