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09 June 2009

The Biggest Mistakes That AdSense Publishers Make..!!

(Summary of chapter 22, from book “Adsense Secret 4” by: Joel Comm)

Here are some of the biggest mistakes you can make when using AdSense. Be aware of them...!!!

  1. Not Being Familiar With Google's TOS
    On the one hand, this is an easy mistake to make. The terms of service change all the time and what’s legal one day could be illegal the next — and you could know nothing about the change. The bottom line is to check the TOS regularly and to make a habit of browsing the AdSense forums. Even if you miss a change, it’s unlikely that other people will. It’s a mistake not to stay informed.
  2. Inviting Others To Click Ads
    That clicking your own ads is a mistake is pretty clear. That also includes asking other people to click on the ads for you. For site owners used to asking their users to support their sponsors, this can take some getting used to. Once the ads are up and optimized, there’s nothing more that you can do to persuade people to click. If you’ve got a line on your website that asks people to support your sponsors or if you’ve been asking people to click on your ads in any sort of way, you’re making a giant mistake. That’s the sort of mistake that can get you banned.
  3. Using The Wrong Ad Blocks
    Those first two mistakes will get you banned. The remaining mistakes will “only” cost you money. Choosing the wrong ad blocks is one of the easiest mistakes to make. Almost any block can fit in almost any space but only one block will give you the highest revenues possible. Even if you’re happy with your results so far, it’s always possible that you could do even better. Sitting on your laurels with the wrong ad block is certainly a mistake.
  4. Using The Wrong Colors
    Exactly the same is true of your choice of colors. Forget about looking for some nice contrast or coming up with some snazzy design, you want the colors in your ads to match the colors on your site. The background color should be the same as the background of your site and the font colors should match too. Any other color is usually a mistake.
  5. Poor Page Placement
    Some places on your page are much more powerful than others. You want to put your ads where your users are going to be looking, not where they’ll make the page look good. That might be at the beginning of an article, in the sidebar, at the top of the page, next to an image or any one of several dozen other spots. Don’t be shy about putting your ads front and forward. As long as they’re blended into the site, they won’t be anything like as obtrusive as you think. They’ll be right in front of your users and attractive enough to click.
  6. Not Using AdLink Units
    A common mistake that people make when they first start using AdSense is to assume that only the ad units are worth taking. That’s a big mistake. Clicks on AdLink units make up a serious part of my AdSense earnings. When used properly, they should be a serious part of your AdSense earnings too. Don’t overlook AdLink units just because they’re small. Put them in the right place and you’ll find that they can be very, very powerful.

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