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29 May 2009

What To Do Before You Apply To Google AdSense

(Summary of chapter 16, from book “Adsense Secret 4” by: Joel Comm)

Before you apply to Google AdSense, make sure you haven't cut corners on the layout and the quality of content. Google is quick to reject websites that are built specifically to attract search spiders or that trick people into clicking AdSense Ads.

To sum up, here are a few quick do's and don'ts before you apply:

  1. Don't build a website that specifically targets Search Spiders, with nothing unique to offer human visitors
    With so many legitimate ways of creating revenue-generating content, you’re only cheating yourself when you take a short-cut. You reduce your CTR and you increase the odds of being banned by Google.
  2. Don't build a website just to make money from AdSense
    The easiest way to produce genuinely interesting content is to produce content that genuinely interests you!
    You might feel that the more pages that you can throw up, the more money you’ll make but if you can’t produce the sort of content that can compete with companies who produce genuinely good material, you’re not going to get the traffic or the revenues.
  3. Provide targeted content that will help Google Advertisers to capitalize your traffic
    But writing about what you enjoy rather than what can help you earn doesn’t mean you should forget about using your content to bring you targeted ads.
    If you know that there are certain keywords in your topic that are worth more, then you can certainly write about those. You can also make sure that you toss in plenty of keywords and headings to keep those ads targeted.
  4. Websites that rank higher in a Google Search will get a better Per-Click Payout than websites which rank lower for the same search term
    I don’t know if that’s because Google just wants to reward sites who meet their criteria for high search listings or because they assume that sites that rank higher are going to have better users for advertisers than lower-ranked sites. Most likely though, is that it’s all about content relevance. A top-ranking website is considered more relevant than a lower-ranking one. So keep an eye on your Google Search Ranking for your targeted search terms and work continuously to optimize your website. The upshot is that when you’ve created your site, you need to pay attention to search engine optimization.
  5. Don't cut corners!
    Watch out for typos, amateurish layouts, malfunctioning links, poor-quality or plagiarized content. Users expect to reach professional websites. Those are the ones they spend the most time on and pay the most attention to. Those are also the ones that Google rewards the most. It pays to put effort into improving your website. It pays to have a good design and a site that’s attractive and well-maintained.

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